Ultimate Guitar USA LLC is committed to maximizing your experience on our website within a trusted environment. This privacy policy explains how we collect, protect, use and share information gathered about you online. We hope this disclosure will help increase your confidence in the Arcade Rocker website and enhance your experience. Please note that this privacy policy applies only to information submitted and collected online at our website. It does not apply to information that you may submit to us offline, to other websites maintained by us, or to websites maintained by other companies or organizations to which we may link.

What types of information does Ultimate Guitar collect and how will it be used? Ultimate Guitar only collects information from you on a voluntary basis. We do not send Spam or sell email addresses. So that we can provide you with the most efficient and enhanced experience, we request that you register for a personal account accessible through a confidential password and screen name that you select. For purposes of registration, we collect identifiable information about you such as your name, email address, and demographic information such as age and gender. We also may collect your IP address, browser type, domain name, access times and referring website address. This information is collecting during registration or in response to specific requests from you, for things such as signing up for an email newsletter, chat room, or other online information service we may offer, entering a contest, answering a survey, or contacting us. Surveys are conducted strictly for internal profiling purposes and only keep track of anonymous demographic data (e.g., your age, usage of the Arcade Rocker website, favorite games). Our website contains links through which an online user can email us. We collect personal information contained in the email for the purpose of responding to a user’s questions and/or comments
No matter what method we use to collect information and no matter how we use that information, we will only collect the information deemed reasonably necessary to fulfill your online requests and our legitimate business objectives.

This is not a website directed to children under the age of 13, and Ultimate Guitar does not knowingly collect personally identifiable information from children under 13 years of age. If you are under 13 years of age you should not use this website, and under no circumstances should you send information about yourself to Ultimate Guitar. If Ultimate Guitar discovers that a child under the age of 13 has provided Ultimate Guitar with personally identifiable information, Ultimate Guitar will immediately delete that child’s personally identifiable information from the website.

What happens if I refuse to provide my personal information to Ultimate Guitar? If you choose not to submit personally identifiable information when requested, you may not be able to access certain areas of our website and you may considerably limit the services we can provide you. To simply access our website, however, you do not need to give us any personally identifiable information.

Does Ultimate Guitar use cookies or other means to collect information? You will know when personally identifiable information is collected because you will be asked to fill out a form. However, we may collect some information about you by using data collection technology, so that it may not be readily apparent to you that it is being collected. For instance, when you come to our website, your IP address is collected so that we know where to send information you are requesting. An IP address is a number that is used by computers on the network to identify your computer every time you log on to the Internet. A "cookie" is a small file or record-keeping device that websites often store on a user's computer. (You can disable cookies or set your browser to alert you when cookies are being sent to your computer.) We do not use IP addresses or cookies to collect personally identifiable information, such as your name, or to link this information to personally identifiable information already collected about you. This information may be used to make our website more interesting and useful to you. Additionally, we may combine this information with personally identifiable information to identify a user in order to enforce compliance with our Terms of Use, or to protect our service, website or users to the website.

With whom does Ultimate Guitar share my personally identifiable information? From time to time, we may employ and share your personal information with vendors who use it solely to provide support for the internal operations of our website (e.g., technical support and network delivery). These entities will not use your personally identifiable information for any other purpose, and have agreed to maintain the confidentiality, security, and integrity of the personal information they obtain from us.

It is our policy not to share, sell or rent your personal information to any company not directly related to Ultimate Guitar as a provider or customer. Ultimate Guitar reserves the right to share your personally identifiable information with our parent or affiliated companies. Further, Ultimate Guitar may sell, transfer or otherwise disclose user information, including personally identifiable information, in connection with a corporate merger, consolidation, the sale of substantially all assets, or other fundamental corporate change.

We may disclose your personal information in the good faith belief that we are required to do so by law or to comply with legal processes, respond to any claims or protect the rights, property, or personal safety of Ultimate Guitar staff or the public.

Third party advertisements and content When you are using the Arcade Rocker website, certain content, including advertisements, may be created or hosted by a third party. Such third parties may place cookies and/or use web beacons, which may be used to identify some of your preferences or to recognize you if you have previously had contact with them. We do not control the use of such technology by third parties, the information they collect, or how they use such information. Ultimate Guitar does not disclose your personally identifiable information to third parties serving ads or other content on our website.

What is Ultimate Guitar’s policy regarding links to third party websites? You should be aware that while you are on a website operated by us, you may be directed to links to other websites. The privacy policies of these other websites are beyond our control and we take no responsibility for their practices. Because we cannot guarantee that the privacy policies of these websites meet our high standards, we recommend that you read the privacy policy of the website to which you link before you submit any personal information.

How can I access my personal information? If you wish to review, update, or delete any personal information that we may have collected about you, please contact us at http://www.arcaderocker.com/contact.

What safeguards does Ultimate Guitar use to protect my personally identifiable information? We maintain appropriate safeguards that ensure the security, integrity and privacy of the personally identifiable information we collect from all users. The Ultimate Guitar account of every user is password protected. Personal information collected by us is stored in secure operating environments that are not available to the public and are only accessible by authorized employees. We also have security measures in place to protect the loss, misuse and alteration of the information under our control.

What are my privacy rights if I am located outside the United States of America? Ultimate Guitar makes an effort to protect the personally identifiable information of all users of its website. We attempt to comply with local data protection and consumer rights laws to the extent they may apply to Ultimate Guitar’s services. If you are uncertain whether this privacy policy conflicts with the applicable local privacy laws where you are located, you should not submit your personally identifiable information to Ultimate Guitar. If you are located in a country outside the United States of America and voluntarily submit personally identifiable information to us, you thereby consent to the general use of such information as provided in this privacy policy and to the transfer of that information to, and/or storage of that information in, the United States of America.

How do I ask a question or file a complaint? If you have any questions, complaints or comments regarding our privacy policy or practices, please contact us http://www.arcaderocker.com/contact.

Changes in the Arcade Rocker Privacy Policy We reserve the right to make changes to this privacy policy at any time. If we change our privacy policy, we will post those changes on our website so that you and other users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. You should also check back from time to time to ensure you are aware of any changes. If we are going to use personally identifiable information in a manner different from that stated at the time of collection, we will notify you and others via email or by placing a prominent notice on our website.

By using this website, you signify your assent to the Arcade Rocker Privacy Policy. If you do not agree to this privacy policy, please do not use this website. Your continued use of this website will signify your acceptance of these changes.

This Arcade Rocker Privacy Policy was updated June 14, 2010.